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JURNAL VISIONIDA
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INDONESIA
JURNAL VISIONIDA
Published by Universitas Djuanda Bogor
ISSN : 2442417X     EISSN : 25500694     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2015): December" : 6 Documents clear
PENGARUH STRES KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA KEMENTRIAN TENAGA KERJA DAN TRANSMIGRASI KANTOR JAKARTA SELATAN Kartikasari, Nova; Harini, Sri
Jurnal Visionida Vol. 1 No. 2 (2015): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.082 KB) | DOI: 10.30997/jvs.v1i2.575

Abstract

This study aims to determine the effect of Work Stress and Work Environment on Employee Performance Ministry of Labor and Transmigration The City of South Jakarta. Population in this research is the employees Ministry of Labor and Transmigration The City of South Jakarta. Sampling was done by totaling 77 sampling techniques populations. This research is a form of verification. Collecting data through questionnaires and interviews. Test instrument is done with validity and reliability. Analysis of study data include multiple regression analysis, correlation and significance tests simultaneously and partially. Based on the results of multiple regression analysis of job stress and work environment has a positive influence on the performance and results of the F test simultaneously stating that Work Stress and Work Environment influence on employee performance Ministry of Manpower and Transmigration Office of South Jakarta. While the results of the t test stating that the Work Stress and Work Environment partially significant effect on employee performance Labor and Transmigration The City of South Jakarta.Keywords: Job Stress, Work Environment and Employee Performance
ANALISIS BRAND EQUITY SEBAGAI ALAT BANTU PERENCANAAN STRATEGI PEMASARAN PADA KENDARAAN RODA EMPAT MEREK TOYOTA AVANZA Hamdani, Saepul Rohman; Sudarijati, Sudarijati
Jurnal Visionida Vol. 1 No. 2 (2015): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (645.017 KB) | DOI: 10.30997/jvs.v1i2.580

Abstract

In general, every company wants to achieve success in business, in the sense of always trying to get their business survival remain successful and running smoothly. National automotive industry in the modern era is experiencing significant growth, this affects the increasing number of manufacturers of four-wheeled vehicles are vying to grab a large market share. The aim of this study was to investigate and analyze brand equity as a planning tool in the marketing strategy of the brand Toyota Avanza four-wheel vehicles in the city of Bogor. In this study, analysis tools used are: Spearman-Brown validity test, reliability test, Cochran's test and Likert scale. The purpose of this study was to determine the response of consumers in the city of Bogor to the four-wheeled vehicle brand Toyota Avanza by measuring the level of brand awareness, brand association, perceived quality and brand loyalty. Based on the results of the questionnaire study of 100 respondents. These results indicate that the four-wheel drive brand awareness types of low Mpv four-wheel vehicles as the Avanza brand top of mind. Analysis of brand association brand Avanza currently has nine attributes forming the brand image. Results of analysis of quality brand Toyota Avanza perceived as a whole shows that the quality of performance (the consumer's perception of the quality of the product) which is lower than the quality importance (of respondents to the expectations of the product). Brand loyalty for four-wheeled vehicles may be said Avanza brand loyal to the level like the brand.Keywords: Brand Awareness, Brand Association, Consumer Perception and Brand Loyalty
PENGARUH CITRA MEREK DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG BERBASIS ANDROID DI KOTA BOGOR Junaedi Junaedi; Titiek Tjahja Andari
Jurnal Visionida Vol. 1 No. 2 (2015): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.109 KB) | DOI: 10.30997/jvs.v1i2.577

Abstract

This study aims to determine the effect of brand image and product attributes on purchasing decisions based Samsung android smartphone in Bogor. The sample in this study are based Samsung android smartphone users in Bogor with a sample of 100 respondents. The technique of multiple regression analysis, multiple correlation analysis, analysis of determination coefficient and hypothesis test using simultaneous F test and t test partially. Results showed that simultaneous brand image and product attributes affect the purchasing decisions in the city of Bogor. Partially, brand image and product attributes affect the purchasing decisions in the city of Bogor. The predictive capacity of these variables to-two on purchasing decisions by 53.5%. As it is shown the amount of R square of 53.5%, while the remaining 46.5% is influenced by other factors not included in this study.Keywords: Brand image, product attributes and Purchase Decision
ANALISIS IKLIM ORGANISASI, KEPEMIMPINAN DAN PENGARUHNYA TERHADAP KINERJA PEGAWAI PADA PT. PLN (Persero) JASA SERTIFIKASI Hotifatruwosa, Desty; Yuningsih, Erni
Jurnal Visionida Vol. 1 No. 2 (2015): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.107 KB) | DOI: 10.30997/jvs.v1i2.589

Abstract

The research objectives are: 1) knowing organizational climate, leadership and employee performance; 2) the effect of organizational climate and leadership partially on employee performance; 3) the effect of organizational climate and leadership simultaneously on organizational performance. The population in this study were all employees amounted to 75 people with a sampling method using Non-Profitability Sampling (random sampling). Data collection techniques with questionnaires, interviews and observations while data analysis techniques using multiple linear regression analysis, correlation analysis, coefficient of determination analysis and statistical test (F test and T test). Results of the research is that there is a strong relationship between organizational climate and leadership with employee performance. The coefficient of determination shows that the organizational climate and leadership contributed 62.6%, while 37.4% are influenced by other factors such as the system of compensation, organizational structure, job design and reward systems. Based on statistical test concluded that organizational climate and leadership simultaneously and partially real effect on employee performance.Keywords: organizational climate, leadership, performance
PENGARUH FAKTOR KEPRIBADIAN INDIVIDUAL, SELFF-EFFICACY SERTA LOCUS OF CONTROL TERHADAP KINERJA USAHA MIKRO KECIL DAN MENENGAH DI KECAMATAN CARINGIN KABUPATEN BOGOR Sumantri, Ujang; Gemina, Dwi
Jurnal Visionida Vol. 1 No. 2 (2015): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.793 KB) | DOI: 10.30997/jvs.v1i2.582

Abstract

Sector of micro, small and medium-sized enterprises (UMKM) substance in the Indonesian economy contribute fairly important, not only in terms of profitability and constructive in improving the welfare of society, but also in terms of its role in employment (human resources). The research objectives: 1) to analyze the influence of individual personality factors, self-efficacy and locus of control simultaneously on the performance UMKM; 2) analyze the influence of individual personality, self-efficacy, and locus of control partially on the performance of UMKM; 3) what factors inhibiting and driving on the performance SME. The object of this research is 30 UMKM flagship product of questionnaires as much as 60 questioner with descriptive research methods and verification. Tests conducted are validity, reliability and classical assumptions as well as the size of the Likert scale for multiple linear regression. Results of research simultaneously and partially individual personality factors, self-efficacy and locus of control influence on the performance of SME. Supporting factors for superior product performance of UMKM Caringin District of Bogor Regency is the individual personality factors, self-efficacy and locus of control.Keywords: Individual Personality Factors, Self-Efficacy, Locus of Control and Performance UMKM
PENGARUH CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA XL DI KOTA BOGOR Oktafiani, Restu; Silaningsih, Endang
Jurnal Visionida Vol. 1 No. 2 (2015): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (767.103 KB) | DOI: 10.30997/jvs.v1i2.583

Abstract

XL Axiata Company engaged in the field of mobile phone operators in marketing their products XL Axiata using celebrity endorser that aims to increase the number of customers through the sale of starter packs. The method used is survey method, to form descriptive research, verification. The object of this study is the XL card in Bogor with a sample of 100 respondents, data was collected through questionnaires and interviews. Test instruments made with validity and reliability as well as assumptions UJIA classic analysis methods include multiple regression analysis, correlation and significance tests simultaneously and partially. The results of this study all valid and reliable indicators, simultaneously Credibility (X1), attractiveness (X2 ) and power (X3) influence on purchase decisions XL card (Y) while Partially attribute credibility (X1), attractiveness (X2) significant and positive impact on purchasing decisions XL card, whereas power (X3) is not significant and positive impact on purchase decisions XL card. Credibility (X1), attractiveness (X2) is a contributing factor in this study, while power (X3) is an inhibiting factor.Keywords: Celebrity Endorser, Purchase Decision

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